Client
Ceartas
Year
2025
Turnaround
1 month
Stack
Industry
AI-Powered Brand Protection
Anti-Piracy
Copyright Protection
Scope of work
No-code Development
Motion Design
Website
Branding
Copywriting
Introduction
Ceartas DMCA, an innovative player in the copyright protection and anti-piracy industry, recently secured €5 million in funding to advance its AI-powered platform. As a fast-growing startup with a mission to protect digital content and combat piracy, Ceartas needed a website that effectively communicated its complex technology while driving conversions.
Our challenge was to redesign the website to:
Simplify technical jargon while maintaining credibility.
Enhance user experience with a modern, intuitive design.
Boost conversions with clear and compelling calls to action.
Before: Identifying the Problems
The original Ceartas DMCA website was failing to communicate its value proposition clearly and lacked a structured user journey. Here's what we found:
1. Weak Messaging & Positioning
The headline, "AI-Powered Protection for Enterprises," was generic and failed to convey the unique value proposition.
The messaging was overly technical, leading to confusion among non-technical decision-makers.
2. Confusing Navigation & CTA Structure
CTAs such as "Request a Demo" and "Start Protecting Today" were inconsistent, leading to user confusion.
The navigation was cluttered, making it hard for users to find essential information quickly.
3. Outdated Visuals & Overly Technical Layout
The design was visually outdated, lacking modern appeal and failing to inspire trust.
Sections were heavily text-based, making it difficult for users to digest complex technical content.
4. Poor Social Proof and Trust Signals
No customer testimonials or logos from reputable clients to build trust and credibility.
Case studies and real-world use cases were missing, making it challenging for prospects to see the value.
5. Lack of Clear Value Proposition for Target Audience
Ceartas serves both Content Creators and Enterprises, but the website did not clearly distinguish messaging for each audience.
The technical details were overwhelming for non-technical stakeholders.
After: The Redesigned Website for 2x Conversions
We rebuilt Ceartas' website from the ground up with a user-focused approach, modern aesthetics, and a clear conversion strategy. Here's how:
1. Stronger Messaging & Positioning
✅ New headline: "Next-Gen Brand Protection with Agentic AI"
Directly communicates what Ceartas does and its AI-driven solution.
Subtext clearly explains how it solves customer pain points without technical jargon.
2. Clear and Consistent CTAs
✅ Primary CTA: "Request a Demo" strategically placed in the hero and throughout the page.
✅ Secondary CTA: "Start Protecting Today" for users ready to take action.
Created a consistent conversion path by simplifying the user journey.
3. Modern & Engaging Visual Design
✅ Implemented a sleek, dark theme with neon accents, giving the website a futuristic and high-tech feel.
✅ Motion design elements were added to showcase real-time AI threat detection.
✅ Visual storytelling with infographics, flowcharts, and engaging animations to explain complex processes.
4. Enhanced Social Proof & Credibility
✅ Displayed logos of notable clients and media mentions for credibility.
✅ Added customer testimonials and case studies to highlight real-world applications and success stories.
5. Audience-Specific Messaging
✅ Crafted tailored messaging for both Content Creators and Enterprises with distinct sections.
✅ Developed a use-case based narrative to guide each audience through a relevant buyer journey.
6. Improved Navigation & Information Architecture
✅ Streamlined navigation with clear categories and logical flow.
✅ Added a mega menu to allow users to find information quickly and efficiently.
✅ Consolidated content to avoid redundancy and improve clarity.
Results & Key Takeaways
The redesign successfully transformed Ceartas DMCA's website into a modern, high-converting digital platform. Key outcomes included:
2x Increase in Conversions: Simplified messaging and structured CTAs led to a significant increase in demo requests.
Improved User Experience: Enhanced navigation and visual design improved user engagement and reduced bounce rates.
Stronger Brand Positioning: Clearer messaging and modern visuals strengthened Ceartas' position as a leader in AI-powered brand protection.
Increased Trust and Credibility: Strategic placement of social proof elements boosted brand credibility among potential clients.
